Idea #1
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We think and act


We are Idea188, a full-service design, marketing & web agency based in London, United Kingdom.

Our team is made of experienced creative freelancers and specialised firms, all handpicked across the World, working together to guarantee the best quality and value.
Beyond borders and oceans we set the right plan and actions to make your brand breaking through the average and embracing the outstanding.
Proudly, we operate in an innovative, eco-friendly and efficient way in our agency’s virtual space, allowing us to offer you high professional services that won’t cost the Earth (in any sense).
We are amongst the forerunners of this philosophy since 2005 (before others discovered all the advantages).

We are the creators of The Italian Community™, to know more click here.

Here is just our core team. Fellows that we have the privilege of working with on a regular basis.
Our resources, allies and connections go far beyond.

How can we

really, honestly help you


We create a unique process for each client to ensure that business objectives are met and success is achieved. It requires a keen intuition and lot of research, and that is something we proudly embrace.
We will guide you through all phases, up to the launch. With a smile.
Our motto: Your business is a journey. Enjoy it.

It’s all about staying in tune with our clients.

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Quite simply,

we love what we do.

Besides being eco-friendly, we are client-friendly too. Whether we are work­ing with a small start-up or a large in­ter­na­tional brand, we take great pride in of­fer­ing the very best ser­vice within the given frame­work and budget.

Our aim is offering services that are friendly to the Earth, without costing you the earth and no matter where on Earth your business is.

Never mark anything as 100% since there's always room for improvement.


Our Services


Brand, Visual and Corporate Identity (Logos, etc.)
Websites (CMS and E-commerce)
Graphic Design
Social Media Marketing
SEO and Digital Campaigns
Presentations (PDF & Slideshow)
Marketing Research
Business Plan
Below the line & Corporate Gadgets
Translations & Creative Adaptations
Photography & Image Services
Video Production & Post-Production
Event Organization
Exhibition Design

Need something not on the list?
Keep in touch. Likely, we can help you.


will save the World


We are proud to operate in an innovative and efficient way in our agency’s virtual space.

This contributes to minimize consumption of energy and stationary products and to cut emissions, renting and travelling habits, usually related to traditional office.

Our motto: Carbon Neutral Creativity©

That’s why we especially welcome clients in the renewable energy and clean tech space who share the green philosophy with us, offering a unique creative service to help green, ethical and responsible projects succeed and stand out from the crowd.

Added values (meaning, why us?)

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Red, white & green



With over 10 years of experience in London, we have perfect knowledge of the U.K. market and how challenging can be. We know how to help your Italian business to be properly launched and grow up internationally.

In fact, we are so passionate about helping Italian businesses in London and the United Kingdom, that we created The Italian Community™ - The free business directory for Italians in the UK and abroad. It’s the first digital business marketplace where to find Italian products and services around the globe. Available also on APP.
We count more than 2.1K business members and over 50K followers on our social media in the UK. The project is with the Patronage of the Italian Consulate in the UK.
Through The Italian Community™ we offer free visibility, promotional channels and business opportunities especially to Italian SMEs, start-ups and independent contractors aiming to the UK market.
Check our press coverage here.

So, if you are looking for the whole package: web, marketing and promotion to gain more clients and launch your Italian ventures over the moon, you are in the right place.
Whether you need a simple logo, a complex business plan or a professional site, feel free to contact us for a free quote and first consultation.

Added values (meaning, why us?)

Read more

None of this would have been possible

without mum and

We are proud that most of our clients come to us via recommendations. However, if you have not arrived here via such an endorsement, or are unsure as to whether we are the right partners for you, please contact us for an informal chat. The logos below represent a broad sample of the companies we have worked with over the years. We have a large and growing client base. We also work with several design agencies and other affiliates who require our services to argument their own skills.
Idea188 Clients logos

Let’s them say what they think about us.


  • “We have been working with idea188 for various years and we are impressed with Alessia’s ability to quickly understand our needs and deliver bespoke graphic solutions with a pro-active approach. Our activity has been evolving over time and Alessia and her team have always shown a strong versatility in providing high-quality graphic support for our websites, client reports, marketing materials and more recently even our well admired stand at SolarExpo.
    If you strive for excellence and timing delivery, we can for sure recommend Idea188.”

    NextEnergy Capital Group

  • "One of the most relevant Idea188's strength is to fully understand our company's requirements e and to transpose them into creative artwork. I would recommend Idea188 as a business partner also for their extreme flexibility, patience and reliability."

    WiseEnergy Group

  • “Creativity first of all, together with strategic thinking, professionalism and willingness to help. And absolute respect of deadlines.”

    PR & Communication

  • “Idea188 are the perfect mix of creativity, efficiency and reliability.
    I have been greatly impressed with them over the 4 years they have worked for me. Alessia is one of the very few people I know who is highly creative, can tune into your needs, and at the same time is fully reliable and efficient in terms of delivery. I feel like I can explain to her what I am looking for and then step back and let her do her magic. They have consistently performed above my expectations.”

    Odette - Songwriter, Singer & Surrealist Artist

  • “Our company has recently appointed Idea188 to develop our website and company identity which needed a well deserved fresher look.
    Their approach has been very professional but above all extremely proactive with plenty of proposals and suggestions.
    People behind Idea188 have shown to be the right choice for us amongst the options we had available and we would suggest any of my clients, friends or acquaintances not to hesitate to approach them for any of the services t might need because they are a guarantee of extremely good service matched to positive attitude and friendly approach to clients whilst maintaining a high degree of professionalism.”

    Laggan&Associates Ltd

  • “We have been working with Idea188 for a number of years and we are entirely satisfied with their work. Alessia is extremely flexible, helpful, timely and of above delivers an excellent service.
    I wouldn’t hesitate in recommending Idea188 services.”

    Codex Global Limited

  • “Very professional and friendly service. We appreciated the attention to detail and tight deadlines being met. Overall we were very satisfied with our collaboration.”

    36Neuf - Architects

  • “Idea188 greatly helped us with the difficult task of setting up the identity of our initiative, always attentive to our problems and always ready to assist us with the formulation of our needs.”

    Observatory for Responsible Innovation

  • “We appointed Idea 188 to re-design the website for our Security Company, Entourage Security. The design was perfect to our brief, corporate but with flair and creativity. They where very patient and guided us with ease through the whole process. I would highly recommend. We will definitely be using Idea 188 for our next project.”

    Entourage Security Management

  • “Idea188 has been incredibly efficient and helpful at all stages of the process: the initial survey and quote, the redesign, and responding to all queries and (the numerous!) changes along the way.
    I am incredibly pleased with the result, and very grateful for Alessia's patience and flexibility in responding to our changing timelines, and corrections.
    I would highly recommend Idea 118 to anyone looking to design, or redesign, a website.”

    The A.G Leventis Foundation


If you want to break boundaries with your project, working with us is a good start

Here is a selection of our present and past work, to see more please feel free to ask and we’ll send you samples more focused on your industry

  • All
  • Websites
  • Brand Identity
  • 3D Packaging
  • Photo manipulation
  • Photography
  • Logos
  • Concept Research
  • Video
  • Translations
Journey #32

Journey #32

September Motto: In order to succeed, we must first believe that we can ...

Journey #31

Journey #31

August Motto: Communication is a painting of the thoughts. ...

Journey #30

Journey #30

July Motto: You have two ears and one mouth so that we can listen twice as much as we speak. ...


Your business is a journey. Enjoy it.

Idea 188 Ltd London,
United Kingdom Company Reg. no. 6956737

Corporate member of


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